There is no better teacher that a practitioner at the ground level. Jeff Cryder at Lebanon Ford has put together one of the best social media programs in the country, drawing the attention of Ford Corporate with his activities. Even at a single-point dealership in Lebanon, Ohio, Cryder has been able to put together true reach within his community through social media that is directly translating into sales.
With so many vendors and experts out there offering advice, the only thing that’s clear is that nothing is clear when it comes to automotive social media. The industry is changing. Social media is changing. The consumers are changing. It’s a constant state of being.
Learn how Cryder and his team addressed these and other issues in this free download. The Cryder Case Study is a roadmap that dealers can use to gain real traction with their social media efforts.
