Many dealers found success in social media in 2010. While this is a good sign, it is only a start. The changes that have been happening in the automotive industry as well as social media in general have made many of the techniques that worked in 2010 obsolete in 2011.
As a guide, we are offering car dealers the automotive social media white paper for 2011. It lays out the proper mindset that car dealers need to succeed in social media as well as offers direct and actionable practices every dealer in the country can use today.
