With all of the buzz surrounding social media, mobile, and local reviews, it’s possible that car dealers may take their eyes off the ball of the most important traffic-generator at their disposal: the search engines.
Learn more about your automotive SEO by having us take a look and see how your website and its offsite optimization is working for your.
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Many dealers found success in social media in 2010. While this is a good sign, it is only a start. The changes that have been happening in the automotive industry as well as social media in general have made many of the techniques that worked in 2010 obsolete in 2011.
As a guide, we are offering car dealers the automotive social media white paper for 2011. It lays out the proper mindset that car dealers need to succeed in social media as well as offers direct and actionable practices every dealer in the country can use today.
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There is no better teacher that a practitioner at the ground level. Jeff Cryder at Lebanon Ford has put together one of the best social media programs in the country, drawing the attention of Ford Corporate with his activities. Even at a single-point dealership in Lebanon, Ohio, Cryder has been able to put together true reach within his community through social media that is directly translating into sales.
With so many vendors and experts out there offering advice, the only thing that’s clear is that nothing is clear when it comes to automotive social media. The industry is changing. Social media is changing. The consumers are changing. It’s a constant state of being.
Learn how Cryder and his team addressed these and other issues in this free download. The Cryder Case Study is a roadmap that dealers can use to gain real traction with their social media efforts.
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